Thinking About Selling Your Property? Here’s What You Need to Know

Selling a multifamily property isn’t like selling a single-family home. It’s a business transaction, an investment decision, and a strategic move—all rolled into one. Whether you're planning to retire, cash out, 1031 exchange into a larger asset, or simply take advantage of a strong market, how you sell matters.

Here’s what every multifamily owner should consider before bringing their property to market.

1. Understanding the Market is Everything

Markets shift. Interest rates fluctuate. Renter demand evolves. Before you list, it’s critical to understand where your local market is—and where it's headed.

At TWG Advisors, we help sellers read the signals. Is this a seller’s market? Are cap rates compressing? Are buyers actively looking in your submarket or asset class? Knowing the market can mean the difference between getting a solid offer and leaving money on the table.

2. Know Your Value (and Justify It)

Multifamily properties are valued based on income—not emotion. That’s why your rent roll, trailing 12-month financials, and operational metrics matter more than curb appeal.

We prepare professional Broker Opinions of Value (BOVs) backed by real comps, rent surveys, and current buyer demand so you know exactly what your property is worth—and how to defend that value in negotiations. One of my pet-peeve at looking at properties is the pro-forma valuation that others try to trick you into believing. If you could’ve gotten the rent you would’ve gotten them..

3. Maximize Value Before You List

Small improvements can lead to big returns. Before hitting the market, we’ll evaluate your property for easy value-add wins like:

  • Filling vacancies or boosting under-market rents

  • Improving operational efficiency

  • Enhancing curb appeal and common areas

  • Gathering clean, organized financials and leases

Smart pre-sale positioning can significantly improve buyer confidence—and final sale price.

4. Target the Right Buyers

The best buyer isn’t always the first one. It might be a local investor, a syndication group, a 1031 exchange buyer, or a regional fund.

We market your property through a combination of private investor networks, digital exposure, and strategic outreach to ensure your listing reaches the right audience—quietly or publicly, depending on your goals.

5. Prepare for Due Diligence

Buyers will dig deep. That’s why we help you prepare everything upfront—leases, service contracts, historical financials, utility info, inspection records—so there are no surprises during escrow.

Clean documentation leads to smoother deals, fewer retrades, and faster closings.

Ready to Sell?

Whether you’re a first-time seller or a seasoned owner, we’re here to help you navigate the sale with confidence. From pricing strategy to marketing to negotiation, [Your Company Name] offers a hands-on, investor-minded approach that’s focused on results.

Reach out today for a complimentary property evaluation and marketing plan.